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There are a lot of useful tips that we can gain from the web about networking in a conference. For example some useful tips from blogger Chris Bogan, is that if there is a blog of an event or a conference, it is wise to upload a picture of yourself and blog with other members to make a connection. During the conference you can try to identify the people you blogged with and it could be an ice-breaker.
An aspect that I found noteworthy is the degree of information you give when you introduce yourself. Giving too much information, can bombard a person and seem too serious. For example giving your full name and the company you work for, can be too much information as a conversation starter. Alternatively, it can be a good conversation starter if somebody is interested in the company you work for.
People also develop an impression about the company you work for, from the impression they get from you as a person. Therefore impressions count and you could be a good spokesperson for the company or could give a bad reputation to the company, if you don’t give a good impression. I felt this personally, when I attended a career fair and conference, where a female recruiter from Ernst and Young was giving interviewing advise. She sounded very critical of interviewees, yet she dressed shabbily, her hair was messy and she wore no makeup. It didn’t give me a good impression of Ernst & Young, and made it seem like it was a stern place to work and employed strange people. I didn’t mind that she had high expectations from applicants about etiquette and dress, yet she sounded hypocritical when she didn’t seem very put together.
Another area of social networking that we should all take note of is card-giving: that it is more useful to receive than to give. This selfish mentality has a purpose from a seller’s perspective, as you can contact potential customers to offer products for example. However, in trade fairs, booths are very inclined to give out brochures and name cards as a form of promotion and advertising. In the end of the day, from experience, you can realize which strategy works best for you and which approach to take based on the situation.